Sneak Peak: FSU’s Recruitment System

Welcome to the 21st century: the digital age. Technological advancements are made in every aspect of the world, including higher-education recruitment.

Information Contact Card

Part of Florida State University Panama City's recruiting process includes prospective students filling out contact cards to receive more information about the campus. After the information is entered into the database, the system keeps track of all the prospective students we come in contact with. It does not affect your admissions process whether you filled one out or not.

View of the Input System

The highlights of the software are the information input areas, such as possible areas of study, anticipated transfer date, current school, degree level, how we met them, level of interest, etc. It also allows us to write comments onto the perspective’s profile to make notes based off of conversations with the student.
The recruitment system database is a key component to our roles because it helps us filter an exact demographic of students to target for a specific message. We have learned that different generations receive information differently. Each generation is unique in its own, and for us to effectively communicate messages to these generations, we have to tailor our messages to best fit the group.
Generation X communicates and receives information differently than millennials based off of influences, attributes, core values and many other factors.
We want to ensure our messages are perceived correctly by any type of student, whether it be high school graduates, transfers, graduate-level or students returning back to school from the workforce. Because this system allows us to input information into the boxes, and add notes if necessary, we can filter out target groups to create an excel spreadsheet of that certain groups’ contact information. If we want to call and/or send tailored emails, we can then do so.

View of Running Queries to Create Excel Spreadsheet

Our main goal is to show the importance of higher education and to inform the community what a great local resource they have in their backyard. They will receive quality education from on institution such as FSU Panama City, but on a much smaller, student-oriented scale. Students are attracted to this campus based off of various reasons. We want to correctly highlight the tools for success that we offer to our students, no matter what generation group they may be. We are the campus on the coast next to the world’s most beautiful beaches. We are the FSU that fits you!

— Amy Chen

FSU Panama City admissions officer

corporate and public communication major